Binghatti and Mercedes-Benz Unveil World’s First Branded City in Dubai

Dubai’s real estate sector has marked a new milestone with the announcement of the world’s first Mercedes-Benz branded city, a Dh30 billion ($8.2 billion) master-planned development launched by Binghatti Developers in partnership with Mercedes-Benz.

The project, named Mercedes-Benz Places – Binghatti City, will be developed in Meydan and span more than 10 million square feet. It is scheduled for official launch on January 14, 2026. The multi-tower development represents the second global real estate collaboration between Binghatti and the German luxury automotive brand, following the Mercedes-Benz Places tower in Downtown Dubai.

Designed as a self-sustained “city within a city,” the development will integrate Mercedes-Benz branded residential towers with cultural and leisure districts, retail boulevards, parks, green corridors, mobility hubs, wellness and sports zones, as well as dining, entertainment, and community spaces. The project will be Binghatti’s first fully master-planned community.

The signing ceremony was held at the Mercedes-Benz Museum in Stuttgart, Germany, between Binghatti Chairman Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG for Marketing and Sales.

The launch comes amid continued strength in Dubai’s prime property market, supported by regulatory reforms, long-term residency programs, and sustained inflows of global wealth. According to Knight Frank, Dubai remained the world’s busiest market for homes priced above $10 million in the third quarter.

With construction and phased development expected to follow the January 2026 launch, the project is set to further expand Dubai’s portfolio of large-scale branded residential communities.